Keyword and intent research
Focus on searches that signal a real need, with negatives to filter the rest.
Be the answer when people search for what you sell.
We build Google Ads accounts around buying intent: the right keywords, honest conversion tracking and landing pages that make the click worth paying for.
The problem
Google Ads punishes guesswork.
Broad keywords, weak tracking and generic landing pages burn budget quickly. A tighter structure and proper measurement protect it.
Sound familiar?
- Budget spent on irrelevant searches
- No clear view of which keywords produce enquiries
- Landing pages that do not match the ad
- Calls and WhatsApp clicks not tracked
What’s included
What we build and run for you
Search campaigns
Tightly themed ad groups and copy that matches what people typed.
Performance Max and display
Used where they add value, with guardrails so spend stays accountable.
Conversion tracking
Forms, calls and WhatsApp clicks tracked through Google Tag Manager and GA4.
Landing pages
Fast pages that match the search, built for the visitor's next step.
Optimisation and reporting
Regular search-term review, bid adjustments and clear reporting.
How it works
From first call to a working system
Discovery call
We learn how you work today, who you want to target and what you want to improve.
Plan and scope
You get a written plan: what we will build, how it connects to your tools and what it will cost.
Build and test
We build it, test it with real scenarios and walk you through it before it goes live.
Launch and improve
We monitor results, fix what needs fixing and keep improving as your business grows.
What you get
Built to make your day-to-day easier
- Spend focused on high-intent searches
- Tracked enquiries, calls and bookings
- Lower wasted spend over time
- Transparent reporting
Questions
Common questions about Google Ads
Yes. We start with an audit of structure, tracking and search terms, and tell you what is worth keeping.
It depends on your market and competition. We will give a realistic range after reviewing your keywords.
Yes. We set up location, language and currency targeting for each market you serve.
Works well with
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Ready to get started?
Tell us what you want to achieve. We will reply within one business day with next steps.